Sales & Marketing Coordinator

Fowles Wine are continuing to innovate, amid new and exciting growth opportunities. Best known for Ladies who Shoot their Lunch, with a new brand set to launch this year and new product development underway, the Fowles portfolio has never been more dynamic.

The iconic and creative marketing across the Fowles brands for has been a key element to the commercial success for this vertically integrated wine business and is a key driver behind the recent expansion of key international markets. Across wine, hospitality and direct to consumer experiences, Fowles have created a technologically advanced and sophisticated wine business. Guests are  welcomed to the purpose-built cellar door and restaurant in Victoria’s Strathbogie Ranges, with a range of wines to be enjoyed with food and friends, along with two new loyalty programs on offer.

Reporting to the Global Brand Manager, this is a new hands-on support role that will coordinate and deliver campaigns, branded activity, trade support, ecommerce, customer engagement initiatives and day-to-day marketing operations across multiple channels. Based at the estate in Avenel, with flexibility for one day a week offsite, you will work collaboratively across multiple areas of the business.

A forward-thinking and family-owned wine business, Fowles Wine are deeply committed to providing a positive and supportive team culture, with genuine opportunities to learn and grow your career. You will be joining an energetic and ambitious team in a modern, brand-led business, with mentorship across sales, marketing and the broader wine industry.

Key Responsibilities

• Coordinate and execute marketing activity across digital, print, retail and in-venue channels, ensuring campaigns, communications and branded initiatives are delivered accurately on time and in line with brand standards
• Provide sales and trade support across domestic, wholesale and export channels, including tenders, samples, submissions, reporting, promotions and partner support
• Maintain websites, ecommerce platforms, EDMs, social media support, tasting notes, trade tools and marketing collateral to ensure accurate and up-to-date brand representation
• Support customer engagement, brand growth and direct-to-consumer initiatives through collaboration with retail, wine club and marketing teams
• Coordinate projects and stakeholder activity across internal teams, agencies, suppliers and external partners while maintaining professionalism, accurate reporting and alignment with the values of Fowles Wine