Sales Manager
Deadline for applications: CLOSED
Yabby Lake is one of Australia’s leading producers of Pinot Noir and Chardonnay, and a Mornington Peninsula icon. With an unwavering focus on quality and site expression, Yabby Lake has been consistently recognised and highly awarded for its exceptional wines.
The portfolio includes Yabby Lake, Heathcote Estate, and Red Claw, including single-vineyard wines crafted to reflect site and season. A fully integrated business, Yabby Lake owns and manages vineyards across the Mornington Peninsula, Heathcote, and Tasmania’s Coal River Valley.
Reporting to the General Manager/Chief Winemaker, the Sales Manager will drive sales growth, managing and complementing the work of Red + White, while developing and nurturing direct relationships with key trade partners.
This newly created role is key to delivering the next phase of Yabby Lake’s commercial growth. Based in Victoria, the Sales Manager will be working closely with a collaborative, experienced team and high-integrity business. This is a hands-on role with plenty of time in the field, offering autonomy and a dynamic work environment.
Key Responsibilities:
- Sales Strategy & Execution
- Develop and deliver a national sales plan to deliver growth across the portfolio
- Identify and secure new listings and build deeper engagement with key trade customers
- Trade Relationship Management
- Build and strengthen relationships with key clients such as on-premise venues, retail partners, GTR and banner groups
- Further develop and expand accounts and build sustainable sales volume per listing
- Distributor Engagement
- Collaborate closely with Red + White to ensure alignment of sales goals and priorities
- Monitor performance, identify opportunity areas, and provide commercial guidance to enhance outcomes
- Channel Development
- Support growth opportunities in direct-to-customer, wine club, online platforms, and premium partners
Job Requirements:
- 5+ years in sales within the wine or premium beverages industry
- Strong understanding of, and existing relationships within the Australian wine trade, beyond the on-premise and independent retail landscape
- Proven commercial capability, including negotiating, forecasting, and business development across all wine sales channels
- Comfortable managing distributor relationships and understanding the dynamics of indirect sales models
- Track record of growing premium or fine wine brands
- Field-based self-starter with strong interpersonal and communication skills
- A genuine enthusiasm for Australian fine wine and brand storytelling
- You will thrive in an autonomous role, enjoy working at a strategic and grassroots level, and align with a company culture that values loyalty, humility, and hands-on expertise
- Valid driver’s licence
- Capacity for regular domestic travel
To discuss this role or receive a copy of the position description, contact Stephanie Wood at swood@winenet.com.au or 0408 939 780.
More Information
Yabby Lake has built a formidable reputation among critics, judges, collectors and the trade alike. Yabby Lake made history in 2013 when its Block 1 Pinot Noir became the first Pinot ever to win the Jimmy Watson Trophy – a moment that not only elevated their profile but also marked a turning point for the variety in Australia. That win was the culmination of years of vision, care, and serious investment in the vineyard. Yabby Lake’s trophy cabinet continues to grow, with regular show success across the country, including its recent success at the 2025 National Wine Show – taking out the Shiraz Trophy for its 2023 Single Vineyard Shiraz from its sister estate, Heathcote Estate.
The Yabby Lake winemaking team collectively has more than 50 vintages worth of experience at the property, led by General Manager and Chief Winemaker, Tom Carson. Their understanding of site, season and craft runs deep. The culture is grounded, collaborative, and focused in its pursuit of quality – and it’s only getting stronger. After a couple of challenging seasons, significant investment has been made in the vineyard, and the results are already showing renewed energy, lifted performance, and a clear plan for the future.
Why join Yabby Lake?
- Work with integrity – represent single-vineyard wines made with care and intention
- Be part of something meaningful – this is a chance to make your mark in a role with real commercial impact
- Autonomy and flexibility – enjoy the independence of a field-based role while working closely with a collaborative, experienced team
- Cultural strength – Yabby Lake offers a stable and positive working environment with a team that values quality, connection, and long-term relationships
- Work with the best – build your career with one of Australia’s most respected wine producers