National Sales & Marketing Manager

Iconic Australian producer Best’s Wines Great Western continues to excel as they celebrate 160 years and move into their next chapter, bringing together innovation and wine excellence.

Established in 1866, Best’s is one of Australia’s First Families of Wine and remains a family owned and run business, focused on bringing a progressive approach to growing and making wine. The diverse portfolio showcases their vineyards, planted with over 40 varieties ranging from some of the oldest vines in the country to young vines. Early adopters of customer focused wine experiences and sales strategies, this consumer-led approach has built long-term loyalty and is central to evolving both the brand and the wines.

Best’s is seeking a hands-on, commercially minded National Sales & Marketing Manager to steer the next phase of its evolution and growth. Building on established domestic and international sales channels, you will represent the brand and explore new opportunities and markets. This pivotal role in the Leadership Group offers scope to shape strategy, strengthen distribution performance, protect brand equity, and drive sustainable volume and revenue growth.

Supported by a family business that values ingenuity and authenticity, you’ll have clear pathways to career progression. This role offers autonomy to work remotely, with regular time at the estate in Great Western to maintain close relationships within a high-performing, experienced team.

Key Responsibilities

• Lead national sales and marketing strategies, partnering closely with Best’s domestic distributor to elevate performance
• Manage and set sales budgets, revenue growth and ensure targets are met
• Develop and execute a lean, commercial marketing approach that supports sales growth, strengthens brand equity, and sharpens product/volume messaging
• Explore and drive export sales opportunities
• Maintain and enhance strength in DTC performance by working with the wine club and e-commerce team on customer engagement, retention, and offer strategies
• Build practical go-to-market plans for new products and innovations (positioning, packaging inputs, launch planning, and trade education)
• Provide clear direction and coordination across stakeholders, including winery visits, trade events, tastings, and targeted travel in Australia and overseas