Direct to Consumer Sales Manager
Marnong Wines is continuing to expand their operations and market reach, establishing a strong brand presence guided by the new Direct to Consumer Sales Manager. With the new state-of-the-art winery set to be unveiled in the coming months and further vineyard expansion underway, this is an exciting opportunity for a sales-focused wine professional to be part of a collaborative and growing wine business.
The Direct to Consumer Sales Manager for Marnong Wines will be responsible for developing and managing the DTC sales and brand strategy, building strong customer engagement and driving continual growth. This role will launch the new wine club and reinvigorate the cellar door, showcasing the Marnong Wines portfolio and brand story, driving a successful sales strategy.
The winery and cellar door are located just a 35-min drive from the Melbourne CBD in the Sunbury wine region and part of Marnong Estate, an established hospitality venue, offering a range of dining options, events spaces and accommodation. Overlooking rolling hills and farming land, the Estate provides easy access to the city as well as regional towns in Macedon and surrounding areas.
Requirements:
- Tertiary qualifications in Marketing, Business or related discipline, highly desirable
- Previous experience in a similar role in the wine industry
- Track record of developing and implementing DTC campaigns; sales and marketing plans; and communication strategies
- Current Victorian Responsible Service of Alcohol (RSA) accreditation
- Advanced knowledge and understanding of wine styles and trends – WSET or similar wine appreciation course, is desirable
- Excellent communication and conflict resolution skills
- Team leadership and management skills
- Highly developed customer engagement and relationship building skills
- Commercial and financial acumen
- Attention to detail and critical thinking
- Driven and innovative
- Ability to work autonomously and part of a team
- Flexibility to work weekends, evenings and holidays, as required
- Capacity for light domestic travel
- Valid driver’s licence
More Information
Marnong Estate
Marnong Estate is a family-owned business that is committed to building a successful wine brand and hospitality venue. Through ongoing investment, the historic property in Sunbury has been re-developed into an Estate that now has a range of dining options from causal to fine-dining, a cellar door, farm shop and accommodation. Located just 35 minutes from Melbourne and 20 minutes from the airport, Marnong Estate is an exciting new tourist destination and wine brand with further capital investment plans underway.
Winery & Vineyards
The new state-of-the-art, architecturally designed winery will be unveiled later this year. In addition to the high-end winemaking facilities and temperature-controlled cellar, it also includes a private dining room and a commercial kitchen, that will cater to corporate and private events.
Located in Victoria’s Sunbury wine region which borders the Macedon Ranges, the Estate’s first vines were planted in 2016 with Pinot Noir, Chardonnay, Fiano, Pinot Grigio, Shiraz, Montepulciano, Sangiovese, Malbec, Cabernet Sauvignon.
Additional planting and vineyard development work continues, expanding operations to include vineyard sites in Macedon and Goulburn, planted with a diverse mix of Italian and cool-climate varieties.
Some Recent Wine Awards
2023 Royal Queensland Wine Show
TROPHY BEST SHIRAZ OF SHOW | 2022 Marnong Estate Shiraz
GOLD MEDAL | 2022 Marnong Estate Miscella Rossa
GOLD MEDAL | 2022 Marnong Estate Shiraz
2023 Melbourne Royal Wine Awards
GOLD MEDAL | 2022 Marnong Estate Shiraz
2022 Melbourne Royal Wine Awards
TOP GOLD IN ITS CLASS | 2021 Marnong Estate Fiano
2022 Royal Hobart Wine Show
GOLD MEDAL – 2021 Marnong Estate Shiraz
2022 Australian Cool Climate Wine Show
TOP GOLD IN ITS CLASS | 2021 Marnong Estate Montepulciano