Senior Marketing Manager
Deadline for applications: Friday, 23rd May 2025
Joval Family Wines has over 25 years’ experience growing and producing market-leading wines in Australia and New Zealand with 12+ brands including Catalina Sounds, Nanny Goat Vineyard, Tar & Roses and Sticks. Part of the family-owned Joval Group (est. 1963), this vertically integrated wine business has established global and domestic distribution networks, with impressive presence in both the on and off premise markets.
The Senior Marketing Manager is a new role, created to support this growing portfolio. As a key member of the Joval Family Wines senior leadership team, you will be tasked with consolidating the strategic road map for the Joval Family Wines portfolio of brands. This includes the recent expansion of operations, increasing production at their new Southern Light Vineyards and winery in the Yarra Valley.
Reporting to the Sales and Marketing Director and also working closely with the Creative Director, your focus as Senior Marketing Manager will be on shaping portfolio and brand strategies, whilst advancing growth opportunities for the business. You will drive brand awareness, customer engagement and revenue growth. Based in the Abbotsford office, you will lead the brand team with your highly developed understanding of the wine industry and markets.
Key Responsibilities
- Dynamic strategic planning and execution for the Joval Family Wines portfolio
- Development of effective marketing strategies which strengthen consumer engagement and build brand loyalty
- Mentoring and supporting the marketing team to drive consumer engagement and volume growth
- Representing the brand portfolio as part of the senior leadership team (internal Board)
- Championing NPD and committing to deliver innovative new projects
- Building and nurturing relationships with media, influencers, and industry partners to enhance brand visibility
- Managing marketing budgets, ensuring effective use of resources to maximize ROI and business growth
Job Requirements
- 7+ years of experience in brand marketing, preferably within the wine, drinks or luxury brands. Deep knowledge of both on and off premise is a huge advantage
- Proven ability to drive sales growth. You can build consumer connection and loyalty across market segments and have delivered tangible results
- Strong leadership skills with experience managing and motivating marketing teams to promotion and success
- A passion for the wine industry and an understanding of current trends in both the Australian and international markets
- Excellent communication and relationship-building skills with an ability to engage and influence key stakeholders to ensure cross-functional alignment and collaboration
To discuss this role or receive a copy of the position description, contact Stephanie Wood at swood@winenet.com.au or 0408 939 780.
More Information
Joval Family Wines
Part of the family-owned Joval Group, and with over 25 years in the production of wine, Joval Family Wines has over 150 hectares of vineyards across four premier wine regions. With accomplished winemakers and decades of experience across the team, they have a long-term vision of growing their wines to be Australia’s and New Zealand’s best. This portfolio includes a collection of legacy brands including Catalina Sounds and Nanny Goat Vineyard in New Zealand, Tar & Roses and Sticks in Victoria and an exciting new project, Southern Light Vineyards.
Catalina Sounds: A premium boutique brand from Marlborough NZ, Catalina is an Australian market-leading Sauvignon Blanc, alongside single vineyard wines and other varietals from their home in the Waihopai Valley. Winemaker – Matthew Ward.
https://www.catalinasounds.co.nz/
Nanny Goat: From humble beginnings to now having the top selling Pinot Noir over $30 in Australia; Nanny Goat Vineyard, lead by winemaker Alan Peter-Oswald, has evolved into a leading producer of Pinot Noir in Central Otago headlined by the cult Super Nanny Pinot Noir.
https://www.nannygoatvineyard.co.nz/
Tar & Roses: Inspired by the Mediterranean, while uniquely Australian; Tar & Roses has made its name making Italian and Spanish varieties in Central Victoria. Started in 2006 the winery is still helmed by founding winemaker Narelle King.
https://www.tarandroses.com.au/
Southern Light Vineyards: Southern Light Vineyards’ focus is Chardonnay and Pinot Noir, grown from four vineyards in the Yarra Valley and Mornington Peninsula, and made with at their winery in Healesville. “The aura of an exceptional site and a deft hand in the cellar” – Ned Goodwin MW
https://www.southernlightvineyards.com.au/#
Sticks: Since 2002 Sticks has produced these much loved fresh, everyday wines. Highly drinkable, these commercially successful wines are made from fruit sourced from Victoria and the Yarra Valley and represent great value for money.
About Joval Group
Independently owned for over 60 years, Joval remains a home for self-starters, where employee tenure is high, there is a proud family culture and the business has been built off the back of long standing, robust relationships. Business smarts, hard work and investing in great people has seen Joval evolve vertically through the supply chain. At their core is wine distribution (Joval Wines) and logistics (Bam Wine Logistics) and in time they’ve evolved into grape growing and wine production (Joval Family Wines).
Through their renowned distribution companies, red+white and Mezzanine, Joval Wines represent some of the most sought-after wine brands from Australia and around the globe. Each has their own sales and marketing team, as does Joval Family Wines. In addition, Plumm Glassware which is designed in Melbourne and manufactured in Europe, it is currently sold in excess of 1600 restaurants in Australia/NZ and in over 11 countries.
The Joval School of Wine fosters continued education throughout the wine industry and is uniquely positioned to deliver WSET® Award in Wines Levels 1-3. Their ongoing support of wine shows and the industry as a whole is second to none.
What it’s like to work at Joval
- Be surrounded by wine experts and fully immersed in the wine industry
- Enjoy a strong family culture, where people are valued, and professional development is encouraged
- Stunning offices located in Abbotsford (with parking), right on the Yarra
- Attractive remuneration, including generous wine allowance
- Investment in your wine education and WSET training
- Great additional benefits such as three annual wellness days, unlimited free barista coffee, fresh fruit, bread & snack bar, EAP services and more
