Direct Sales Manager

Marnong Wines are poised for a big future, building on the success achieved with their award-winning wines, state-of-the-art winery and exciting vineyard development plans. With an impressive portfolio of wines and an expansive Estate based in the Sunbury region, which is only 35mins from Melbourne CBD, the opportunity to grow their direct sales channel is significant.

As Direct Sales Manager, you will be responsible for developing and managing the DTC sales and brand strategy, building strong customer engagement and driving wine sales growth. Reporting to the Director of Wine, this role will bring to life the fledgling wine club and reinvigorate the cellar door, showcasing the Marnong Wines portfolio. You will manage the Cellar Door Supervisor working closely with the Wine team as well as the wider Marnong Estate team to drive customers to this unique venue.

With all of the building blocks in place, a mandate for growth and backed by a proven ability to deliver excellence, this is a fantastic opportunity for a direct sales-focused wine professional. Be part of a collaborative, innovative and growing, family-owned wine business offering flexible working.

Key Responsibilities

• Develop and manage the direct sales strategy encompassing cellar door, wine club, online, tasting, events and wine experiences
• Execute DTC campaigns (EDM’s, social media), tasting options and wine experiences in collaboration with the Estate Marketing Director
• Manage online wine shop content and DTC inventory
• Maximise the potential of the recently established wine club, implementing a strategic growth plan to increase membership, engagement and revenue
• Represent the brand at trade and industry events, liaising with associations and organisations
• Manage budgets, controlling expenditure and meeting sales targets, to optimise profitability
• Develop and review performance data and customer insights, delivering detailed reports and recommendations